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Callaway golf company (cgc) excelled in designing, development, manufacture and marketing of golf clubs and accessories established in 1982, the publicly traded company recorded a steady growth in sales from $5million in 1988 to $800 million in 1997 this was possible due to clarity in. In 1984, fantastic golf company was created in tampa, florida in order to manufacture and distribute high-quality, affordable golf clubs and equipment fantastic uses the same successful business model as high-end golf balls companies like callaway. The key issues concerning callaway golf company are:relationship with its retail partnersnew product developmentmarketing strategyproblem:callaway has experienced its first loss of $ 27 million after 10 years of growth.
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